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Retail Intelligence

Launch updates, ecommerce tactics, and omnichannel wins from brands using StoreLocators.com.

October 31, 2025

The 2025 Black Friday Playbook for CPG Brands Selling in Retail

For CPG brands, Black Friday isn’t just about competing for attention — it’s about making the path to purchase easier. Once shoppers know what they want; your job is to show them where to find it. The brands that win will be the ones that bridge the gap between digital discovery and physical availability.

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